**Moving pictures that move people.**

*The Good Message* is the creative studio of Tobias Thiele,
creative director for photography, film production and
ethical campaign communication

Services Production:

Photography global

Reportage and impact
We produce impact documentaries with outstanding local photographers according to the highest ethical and visual standards, deliberately tailored to your audience.
Film global

Reportage and impact
From small to large film teams, scouting for good stories, complete project management to post-production and delivery. We deliver striking images that last.
Photography events

Events, campaigns, portraits
Campaign shootings, press events, podium discussions, corporate photography.
Film events

Events, campaigns, interviews
We perfectly capture campaign films, reels, interviews or guerrilla action: We film cost-effectively throughout Germany as a single producer or in a small team.

Contact us

Services Consultancy:

Consultancy

for Campaigning und Visual Communication
From conception to production and evaluation - we accompany campaigns with strong visual storytelling and a 360-degree approach for sustainable messaging.
Workshops and webinars

Ethical image production
How can images discriminate? - Informed Consent - Which narratives do we actually (re)produce? - Colonial structures in the representation of international cooperation - The legend of "eye level" and "empowerment" - Perspectives of sender, subject and recipient

Contact us

In your words:

Julieta Tourne

Head of Communications and Brand at Fairtrade International
“If you are looking to tell your organisations’ story in a way that is moving and people will remember, you are at the right place. Tobias is both able to develop a strong concept and long-term vision, while also zooming in and paying attention to every detail. From the music that it is used, to the last frame your audience will see. Bonus: he is fun to work with.”
Mohamed Aly Diabaté

Documentary filmmaker, Photojournalist,
Abidjan, Côte d'Ivoire
His undeniable professionalism and exceptional creative vision greatly contributed to the success of the project. I highly recommend Tobias for his proven skills in digital communication, filmmaking and photography. His ability to combine technical expertise and creativity makes him the ideal collaborator for high-quality projects.
Anu Rai

Marketing and Communication Manager at Network of Asia & Pacific Producers
“Tobias has always been one step ahead in digital communications. With an eye for detail and a passion for creating authentic and impactful content, his work has always been sought after by everyone in the Fairtrade system. His photography and filmmaking skills have powerful language that resonates with and speaks to the emotions of the targeted audiences.”
Marcelo Crescenti

Head of Communication at Fairtrade Germany
“Tobias not only has the technical know-how, but also the necessary sensitivity to produce wonderful images and accompany projects in the global South - a rare combination.”

Thank you to our clients:

About Tobias

Tobias Thiele worked as a creative director in an NGO before starting his own business in 2022. There he specialised in visual campaigning communication, messaging and ethical imagery.

In an international network of communication specialists and filmmakers from North and South America, Africa, Asia and Europe, he conceived successful moving image formats and photo series.

Tobias is also an active photographer, filmmaker and sound engineer.

This is how we do it:

Within a network of international filmmakers, photojournalists, editors and social media experts, we create audio-visual content that moves your campaign forward. Content that makes a difference. With an authentic message. With a good message.

We are specialists in campaigning for NGOs, non-profits and sustainable businesses. With high standards for diversity, equality and inclusion, our productions are designed to make an inspiring contribution to the promotion of empathy and courageous thoughts for more social justice.

Our goal is always to use images to communicate in a targeted way. As the creative hub between public relations and photo/video producers, we understand how to bring campaigns to life with the best possible authentic images and activate the target community. We cooperate with agencies or campaigners directly.

Let’s get in contact.

This makes us unique:

Beautiful images are plentiful. If the content is to make an impression on the target group, it needs broad expertise in communication strategies and sensitivity to cultural trends.
We are true forerunners of ethical image production. Our work is guided by the pursuit of a humane, just society. We work with experts, NGOs and universities to also build fast and condensed image communication on an ethically strong foundation.
Our network of young, creative producers is the basis for individually cast teams that stand behind our joint productions and become multipliers of the Good Message themselves.
Our imagery and styles are ultra-close to the most exciting influences and trends of the global creative scene.
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